Good love gone bad (McSweeney's)
So flush after my successful wooing of McSweeney's Internet Tendency, I was convinced that I had this pretty little lady figured out. Sure, my first submission was batted back, but it was more of an I-kinda-like-you-but-am-unavailable-right-now than a you-make-me-want-to-throw-up rejection.
Now I needed to make sure I didn't fall victim to the dreaded sophomore jinx. I wanted to follow up my first submission as quickly as possible, and didn't have any inspired ideas at the time, so I went back and re-read my first submission.
Hadn't the editor said that piece made him chuckle? Not a bad start. He also said the tone was a little too caustic. Hmm. I decided that with just a little tweaking that I could upgrade those chuckles to belly laughs and take some of the sharper edges off the verbiage. Yeah, that's just what I'd do.
True to form, my response was received quickly:
This one reads a bit too much like a personal essay for us to use. Good to see something from you, nonetheless.
Great. Just great. I had one shot at a follow up and blew it. Now I was mad at myself and determined to make amends. Back to the drawing board, looking for just the right piece with which to redeem myself.
After a little contemplation, I hit upon a can't-miss idea. I thought it had all the elements that would appeal to your typical McSweeney's reader (whoever that is). I sat down and wrote a primer for pitching clients in this recession-struck economy. When I finished it, I knew I was back on the right track. I sent it out and eagerly waited for the response. And soon enough, I got it:
Appreciate your giving us a shot with this one, but I'm afraid we're not going to use it.
Wow. That's a flat out denial. I now have two concepts (one submitted twice) that haven't made the grade and one that did and still kicks ass.
What's a writer to do? Consider himself lucky that one got through and move on with his life?
Nope. This guy has McSweeney's in his sights yet again. I'm not going to be satisfied with just one submission, so it's back to the idea notebook. And who knows, maybe the next time I'm wasting away in front of the television, that idea to get me back on the map is going to hit me like a ton of bricks. You'll see.